A Gentle Magic

The plot

A Gentle Magic explores the resurgence in skin-lightening products in South Africa as an in-road to the country’s changing social landscape. This film explores the issue of skin lightening and its history, as well as its cultural context, medical implications, and possible solutions. But far more than that, it’s a film made for black women, and for the sake of itself as art. It’s a celebration of black beauty and questions, ‘Why would someone want to change their skin?’, whose answers are multiple, contradictory and, ultimately, incomplete.

• Age Rating General (12 and under)
• Running time 00:56:17 mins



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